Dr. Lingyun Qiu is an associate professor of Department of Management Science and Information System at Guanghua School of Management, Peking University. His current research focuses on IS user behavior, electronic commerce and online marketing, human-computer/AI interaction, computer-mediated communications, avatar and anthropomorphic agent.

Dr. Qiu has published dozens of scholarly articles, which have appeared in publications both home and abroad, such as MIS Quarterly, Journal of Management Information Systems, Journal of Association for Information Systems, Decision Support Systems, Information & Management, International Journal of Electronic Commerce, China Journal of Information Systems, Journal of Marketing Science and so on.

Research Areas
Electronic commerce and online consumer behavior
Human-AI Interaction
Digital transformation and IT strategy
Human-computer interaction and decision support systems

Professional Experiences
2012.8~present
Associate Professor of Information Systems, Guanghua School of Management, Peking University, China

2006.3~2012.7
Assistant Professor of Information Systems, Guanghua School of Management, Peking University, China

1994.8~1999.3
Lecturer, School of Management, Shanghai Jiaotong University, China

2006  Ph.D.  Information Systems  The University of British Columbia
2002  MA  Information Systems  The University of British Columbia
1998  MA  Industrial Foreign Trade  Shanghai Jiaotong University
1994  BA  Industrial Foreign Trade  Shanghai Jiaotong University

Electronic Commerce
Online Consumer Behavior
Human-Computer Interaction
Decision Support Systems
CIO Leadership and IT Strateg

Publications in International Journals:

1. Qiu, L., Wang, W., and Pang, J., “The Persuasive Power of Emoticons in Electronic Word-of-Mouth Communication on Social Networking Services,” MIS Quarterly, Vol. 47, No. 2, pp. 511-534, 2023.
2. Lu, S., Qiu, L., and Wang, K., “The Effects of the Format of Two-Sided Online Reviews: A Linguistic Perspective,” Information & Management, Vol. 58, No.8, 103554, 2021.
3. Benbasat, I., Dimoka, A., Pavlou, P., and Qiu, L., “The Role of Demographic Similarity in People's Decision to Interact with Online Anthropomorphic Recommendation Agents: Evidence from a functional Magnetic Resonance Imaging (fMRI) Study”, International Journal of Human-Computer Studies, Vol. 133, No.1, pp. 56-70, 2020.
4. Ding, Y., and Qiu, L., “The Impact of Celebrity-Following Activities on Endorsement Effectiveness on Microblogging Platforms: A Parasocial Interaction Perspective”, Nankai Business Review International, Vol.8, No.2, p.158-173, 2017. 
5. Wang, W., Qiu, L., Kim, D., and Benbasat, I., “Effects of Rational and Social Appeals of Online Recommendation Agents on Cognition- and Affect-based Trust”, Decision Support Systems, Vol.86, pp 48-60, 2016. 
6. Pang, J., and Qiu, L., “Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think”, International Journal of Electronic Commerce, Vol.20, No.3, pp.355-383, 2016.
7. Wang, W., Zhao, Y., Qiu, L., and Zhu, Y., "Effects of Emoticons on the Acceptance of Negative Feedback in Computer-Mediated Communication", Journal of the Association for Information Systems, Vol. 15, Iss. 8, Article 3, 2014. Available at: http://aisel.aisnet.org/jais/vol15/iss8/3.
8. Qiu, L., Pang, J., and Lim, Kai H., “Effects of Conflicting Aggregated Rating on eWOM Review Credibility and Diagnosticity: The Moderating Role of Review Valence”, Decision Support Systems, Vol.54, No.1, pp.631-643, 2012.
9. Song, D., Li, D. and Qiu, L., “The Relationship between CIO’s Presence in the Top Management Team and IT’s Contribution to Corporate Innovations: An Empirical Study,” Frontiers of Business Research in China, Vol. 4, No. 4, pp. 685-701, 2010.
10. Qiu, L. and Benbasat, I., “A Study of Demographic Embodiments of Product Recommendation Agents in Electronic Commerce,” International Journal of Human-Computer Studies, Vol.68, No.10, pp.669-688, 2010.
11. Qiu, L. and Benbasat, I., “Evaluating Anthropomorphic Product Recommendation Agents: A Social and Relational Perspective to Designing Information Systems,” Journal of Management Information Systems, Vol.25, No.4, pp.145-182, 2009.
12. Qiu, L. and Li, D., “Applying TAM in B2C E-Commerce Research: An Extended Model,” Tsinghua Science & Technology, Vol.13, No.3, pp.237-243, 2008.
13. Qiu, L. and Benbasat, I., “An Investigation into the Effects of Text-to-Speech Voice and 3D Avatars on the Perception of Presence and Flow of Live Help in Electronic Commerce,” ACM Transactions on Computer-Human Interaction, Vol.12, No.4, pp.329-355, 2005.
14. Qiu, L. and Benbasat, I., “Online Consumer Trust and Live Help Interface: The Effects of Text-to-Speech Voice and 3D Avatars,” International Journal of Human-Computer Interaction, Vol.19, No.1, pp.75-94, 2005.

中文期刊文章（Publications in Chinese Journals）

1. 邱凌云，庞隽，苏源源，“降低售价还是发放优惠券？降价框架对已购顾客产品评分的影响”, 南开管理评论, 已录用, 2023。
2. 肖娴，邱凌云，庞隽，“文化产品评论主题对有用性影响的跨文化研究”, 管理评论, 已录用, 2023。
3. 尚子琦，庞隽，邱凌云，“精于心、简于形：实用品外观设计的复杂度对消费者偏好的影响”, 经济管理学刊, 已录用, 2023。
4. 庞隽, 李梦琳, 邱凌云, 陈欢，“游戏化发放方式对优惠券使用意愿及行为的影响”, 营销科学学报, Vol.2, No.3, pp. 80-98, 2022。
5. 成月, 邱凌云, 陈方圆，“幼萌设计元素对拟人化系统感知质量的影响研究”， 信息系统学报, 第24期, pp. 79-91, 2021。
6. 邱凌云，肖娴，庞隽，“个体评论与总体评分一致性对评论有用性的影响”，南开管理评论，Vol.22, No. 6, pp. 200-210, 2019。
7. 孙凯，邱凌云, 左美云，“游戏化对老年人学习IT技能的影响：以徽章和故事为例的预探索”, 信息系统学报, 第19期, pp. 39-49, 2018。
8. 晏梦灵, 邱凌云, “游戏类移动应用软件盈利模式”, 管理现代化, 2015年第5期, pp. 120-122, 2015。
9. 李东、 李继学、邱凌云，“信息技术-业务匹配研究述评”，外国经济与管理， Vol.35, No.2, pp. 12-21, 2013。
10. 邱凌云、 李东、石川， “我国企业IT主管地位影响因素研究”，商业研究，2012年第1期(总第 417期), pp. 9-15, 2012。
11. 邱凌云、李东、 李猛， “中国企业CIO的管理者角色：一项实证研究”，信息资源管理学报, Vol.1, No.3, pp. 26-31, 2011。
12. 邱凌云，“国际信息系统研究者群体的地域分布及合作模式探讨,” 信息系统学报,  No. 7, 82-96, 2011。
13. 邱凌云，“网上口碑的信息效价与情感线索对说服效果的影响机制研究，”  营销科学学报, Vol.4, No.4, 32-44, 2008。

Conference Proceedings

1. Cheng, Y., Qiu, L., and Tan, C-W, “Restoring Justice: The Moderating Role of AI Agent in Consumers’ Reactions to Service Recovery,” The 43rd International Conference on Information Systems (ICIS 2022), Copenhagen, Denmark, 2022.
2. Han, Y., Qiu, L., and Cheng, Y., “Speech Accelerated: Effect of Custom Playback Speed on Podcast Persuasiveness,” The 15th China Summer Workshop on Information Management (CSWIM 2022), Ningbo, China, 2022.
3. Jing, Y., and Qiu, L., “The Effect of ETA Format on Service Satisfaction in Online Food Delivery,” The 26th Pacific Asia Conference on Information Systems (PACIS 2022), Virtual Conference, 2022.
4. Cheng, Y., Qiu, L., and Pang, J., “Effects of Avatar Cuteness on Users’ Perceptions of System Errors in Anthropomorphic Interfaces,” The 22nd International Conference on Human-Computer Interaction (HCII 2020), Copenhagen, Denmark, 2020.
5. Cheng, Y., and Qiu, L., “Persuading Consumers into Buying E-books: The Mediating Role of Perceived Effort”, The Twenty-Second Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, 2018.
6. Xiao, X., and Qiu, L., “Exploring Cross-National Differences in Online Review Topics between China and the United States”, The Twenty-Second Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, 2018.
7. Liang, Y., and Qiu, L., “The Effect of Tangibility Cues on Purchase Intention for E-Books”, The Twenty First Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia, 2017.
8. Qiu, L., Wang, W., Pang, J., and Jiang, Z., “The Persuasive impact of Emoticons in Online Word-Of-Mouth Communication”, The Twentieth Pacific-Asia Conference on Information Systems (PACIS 2016), Chiayi, Taiwan, 2016.
9. Qiu, L., and Pang, J., “Impact of Monetary Reward Program on Consumers' Online Product Reviews”, The 35th ISMS Marketing Science Conference, Istanbul, Turkey, 2013.
10. Ding, Y., Qiu, L. and Li, D., “Celebrity-Following and Social Capital: A Study of User Behavior in Microblogging”, The Sixteenth Pacific-Asia Conference on Information Systems (PACIS 2012), Ho Chi Minh City, Vietnam, 2012.
11. Qiu, L. and Wang, W., “The Effects of Message Order and Information Chunking on eWOM Persuasion”, The Fifteenth Pacific-Asia Conference on Information Systems (PACIS 2011), Brisbane, Australia, 2011.
12. Dimoka, A., Pavlou, P., Benbasat, I. and Qiu, L., "Incorporating Social Presence in the Design of the Anthropomorphic Interface of Recommendation Agents: Insights from an fMRI Study", The International Conference on Information Systems (ICIS 2010), St. Louis, USA, 2010.
13. Jiang, Z., Qiu, L., Yi, C., "An Investigation of the Effects of Website Aesthetics and Usability on Online Shoppers’ Purchase Intention", The Sixteenth Americas Conference on Information Systems (AMCIS 2010), Lima, Peru, 2010.
14. Qiu, L. and Li, D., "Effects of Aggregate Rating on eWOM Acceptance: An Attribution Theory Perspective", The Fourteenth Pacific-Asia Conference on Information Systems (PACIS 2010), Taipei, Taiwan, 2010.
15. Dimoka, A., Pavlou, P., Benbasat, I., Qiu, L., " Application of Neuroimaging Methods in IS Research: An fMRI Study of Online Recommendation Agents", The 2010 International Conference on Information Resources Management (Conf-IRM 2010), Mona, Jamaica, 2010.
16. Cai, J., Qiu, L., Ren, F., "A Service Integration Model of Value Creation: A Study of Commercial Online Communities", The Fourteenth Americas Conference on Information Systems (AMCIS 2008), Toronto, Canada, 2008.
17. Yin, D., Qiu, L., Dong, X., “Using Blogs to Enhance Management Education: An Empirical Study,” The Eleventh Pacific-Asia Conference on Information Systems (PACIS 2007), Auckland, New Zealand, 2007.
18. Qiu, L., Jiang, Z. and Benbasat, I., “Real Experience in Your Virtual Store: Designing Presence in Online Shopping,” The Tenth Pacific-Asia Conference on Information Systems (PACIS 2006), Kuala Lumpur, Malaysia, 2006.
19. Qiu, L. and Benbasat, I., “The Effects of Text-To-Speech Voice and 3D Avatars on Consumer Trust in the Design of Live Help Interface of Electronic Commerce,” The Tenth Americas Conference on Information Systems (AMCIS 2004), New York, USA, 2004.