Ren, Fei
Professor of Management Science and Information Systems
TEL：
Email：fren@gsm.pku.edu.cn
Fei Ren is a Professor of Information Systems at Guanghua School of Management, Peking University. She obtained B.S. in computer science and M.A. in finance both from Peking University, and Ph.D. in management (Information Systems) from University of California, Irvine. Prof. Ren's research interests include e-commerce, social media marketing, digital transformation, IT business value, and more recently green IS. Her research has been published at leading international journals such as Information Systems Research, MIS Quarterly and Journal of Management Information Systems. Prof. Ren currently teaches Electronic Commerce, China Management, Business Simulation, Research Methods, and Programming and Decision Making at the undergraduate, graduate, and MBA levels.

Research Areas
Social media marketing
Digital transformation
E-commerce
IT business value
Green IS

Professional Experiences
2019~Present
Professor of Management Science and Information Systems, Guanghua School of Management, Peking University
2007  Ph.D.  Management  University of California
2001  MA  Finance  Peking University
1998  BS  Computer Science  Peking University



E-commerce
Social media marketing
Digital transformation
IT business value
Green IS

Ren, F., Tan, Y. and Wan, F.* Know your firm: Managing social media engagement to improve firm sales performance. MIS Quarterly, 2023, 47(1): 227-262.

Ma, S., Ren, F.* and Wan, F.* Sharing benefits? The disparate impact of home-sharing platform on industrial and social development. Electronic Commerce Research and Applications, 53 (2022), 101152.

Han, Y., Zhou,​ J. and Ren, F. A dynamic perspective on live comments content and sales performance of live streaming commerce. Journal of Management Science, 2022, 35(1):17-28 (in Chinese).

Zhou, J., Wang, C.*, Ren, F. and Chen, G. Inferring multi-stage risk for online consumer credit services: An integrated scheme using data augmentation and model enhancement. Decision Support Systems, Oct. 2021, 149 (2021) 113611.

Zheng, J., Ren, F., Tan, Y., and Chen, X.* Optimizing Two-Sided Promotion for Transportation Network Companies: A Structural Model with Conditional Bayesian Learning. Information Systems Research, 2020, 31(3):692-714.

Wan, F. and Ren, F.* The Effect of Firm Marketing Content on Product Sales: Evidence from a Mobile Social Media Platform. Journal of Electronic Commerce Research, 2017, 18(4): 288-302. (Lead Article)

Clemons, E.K., Wilson, J., Matt, C., Hess, T., Ren, F., Jin, F., and Koh, N.S. Global Differences in Online Shopping Behavior: Understanding Factors Leading to Trust. Journal of Management Information Systems, 2016, 33(4): 1117-1148.

Ren, F. and Dewan, S. Industry-Level Analysis of Information Technology Return and Risk: What Explains the Variance? Journal of Management Information Systems, 2015, 32(2): 71-103. (Lead Article in General Section)

Wan, F., Yan, M. and Ren, F. Technology Efficiency, Technological Progress and Productivity Growth in China’s Mobile Internet Industry. Research on Economics and Management, 2015, 36(11): 74-80 (in Chinese).

Dewan, S. and Ren, F. Information Technology and Firm Boundaries: Impact on Firm Risk and Return Performance. Information Systems Research, 2011, 22(2): 369-388.

Dewan, S. and Ren, F. Risk and Return of Information Technology Initiatives: Evidence from Electronic Commerce Announcements. Information Systems Research, 2007, 18(4): 370-394. (Lead Article)